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5 Tips for Designing Brochures & Flyers that Sell

Posted by Leslie on Nov 11, 2009 in Advertising, Colour, Design, Marketing, Printing

So how do you grab the reader’s attention with just a piece of paper? Well, you could try by giving the viewer a paper cut.
But seriously, with so many flyers and brochures out there, how do you stand out? For one (or 3), they need to be readable, intriguing and functional. Also, they have [...]

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Blush at First Colour

Posted by Leslie on Nov 6, 2009 in Colour, Design

Cyan. Magenta. Azure. Plum. Indigo. Crimson. Sienna. We live in world filled with a plethora of colours. But, what then is colour?
Well, simply put it is light of different wavelengths. Light is energy. Hence, it can be summarised as,           colour = energy. And the fact that colour is energy, it has a physical impact on [...]

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