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Effective Traditional Small Business Marketing Techniques

Posted by Guest Author on Mar 26, 2010 in Advertising, Guest Articles, Marketing

If you are a business owner, there is no doubt that you would like to spread the word about your business. Even though most new entrepreneurs try to focus on advertising methods that utilize technology such as the Internet and radio,

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The Power of Packaging: Why Product Packaging is Important

Posted by Leslie on Feb 26, 2010 in Advertising, Design, Marketing

Aesthetics has become vital element in packaging. Gone are the days where you just stuffed your product in a plain old box or plastic cover. Packaging has risen into an important aspect in making your product more sellable.
Subconsciously or consciously

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5 Tips for Designing Brochures & Flyers that Sell

Posted by Leslie on Nov 11, 2009 in Advertising, Colour, Design, Marketing, Printing

So how do you grab the reader’s attention with just a piece of paper? Well, you could try by giving the viewer a paper cut.
But seriously, with so many flyers and brochures out there, how do you stand out? For one (or 3), they need to be readable, intriguing and functional. Also, they have [...]

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Do Business Cards Actually Create More Business?

Posted by Leslie on Oct 27, 2009 in Advertising, Marketing, Printing

The debate still continues on just how relevant hard copy business cards are in today’s IT savvy world. Believe it or not, they still matter a whole lot!
In the business sphere, business cards still remain the very first network vehicle

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