5 Tips for Designing Brochures & Flyers that Sell

Posted by Leslie on Nov 11, 2009 in Advertising, Colour, Design, Marketing, Printing |
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So how do you grab the reader’s attention with just a piece of paper? Well, you could try by giving the viewer a paper cut.

But seriously, with so many flyers and brochures out there, how do you stand out? For one (or 3), they need to be readable, intriguing and functional. Also, they have to look professional in terms of design, text and print quality. Here are some of tips to help you do just that.

1. Copy or Text is the Key

Good copy or text is essential to selling. Coupled with a killer headline, the body copy has compelling and easy to read. However, you may want to consider a good copywriter to get it done for you, so you have a professionally written advertising copy.

2. Type Issues

Typography should be relevant and thought out. Bold type speaks strongly whereas italics give a sense of urgency. Some are serious while others are playful. Type is so strong that it can make or break a flyer or brochure. So decide on the type according to your the message you intend to send.

3. Picture This

If you don’t need pictures to articulate a message, do without them. Most of the time people are prone to using many pictures in a brochure or flyer without realising they’re clouding the message, thus making it ineffective. If the need be, use only a picture or two as a means to complement the text.

4. Colour Matters

If the brochure or flyer is for business, stay in tune with your corporate colour. This will help keep an overall brand image in tact, as well as strengthen the brand. If it is not a corporate brochure, you could use a colour wheel to assess which colours are in harmony and use those colours. Keep in mind the colour of the text plays a role too. Ensure it’s not glaring and is easy on the eyes.

5.The Right Printer

Now, that you have the layout of your flyer or brochure, it’s time to print. Here comes the point of contention – your good ol’ home printer vs an online printing service. For one, with a printing service you get professional looking results, in terms of colour brilliance and paper quality. Besides, you are able to do away with the headaches of ink running low, paper jam, colour inconsistencies and more importantly the time wasted in resolving these issues when using a home printer.

With this ammo in hand, you can now create persuasive brochures and flyers like you always wanted.

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